Organizing your own offline events can also be a great method of
collecting new email addresses of potential clients who you can contact
through email marketing. Regardless if you are running a restaurant,
bakery or are planning to sign your books to your fans in a local
bookstore. All of these approaches have a great potential of attracting
traffic onto your website and eventually building your email list.
Think about the reasons for which your audience may want to meet with
you and help them achieve these goals. Apart from networking and
answering any questions that may potentially arise, you have a great
opportunity to show a friendly face of your company.
On top of that, if you play it right and make use of the suggestions
made in section #3, you may only gain a lot of satisfaction but also new
subscribers who will be happy to hear from you.
The main purpose of the Customer Service Department – your first line
of contact with potential and existing clients – is to resolve problems
and answer questions. But marketers tend to forget that Customer
Service Team can also be a great source of information and insights.
With this in mind, amongst the objectives you set for your team, you
should always prioritize obtaining more information and data about your
audience.
Make sure that whenever your team contacts your clients, they ask for
a permission to inform them about any new promotional offers via
emails. Ask for it when meeting the customers in person, speaking on the
phone or even through emails by simply adding your website URL into the
footer of their emails.
Although this approach may seem a bit unconventional, you will be
shocked how effective it can be if your clients have been first provided
with great customer service. If that is the case, they’ll be more than
happy to keep in touch with you.
Traditional post may often be neglected, but it might prove yet
another useful source of new subscribers. If you have collected your
clients’ address details or have been contacting them via post, it’s
time to let them work for you.
Prepare your printed promotional and educational materials so that
they generate interest in your brand and lead your audience to the
website or a landing page containing a newsletter sign up form. These,
in turn, have to be designed for one specific goal, which is to convert
the visitors into subscribers with whom you can communicate through
email marketing campaigns.
All you have to do at this point is focus on planning out and
designing your email communication to reach your marketing objectives.
That’s the end of our 4th part of this series –
How to Build an Email List Fast? I hope that by now you have a broader awareness of how to
run your email marketing campaigns effectively and how to gain new
leads.
