How to Build an Email List Fast, Pt. 3

Organizing events

Organizing your own offline events can also be a great method of collecting new email addresses of potential clients who you can contact through email marketing. Regardless if you are running a restaurant, bakery or are planning to sign your books to your fans in a local bookstore. All of these approaches have a great potential of attracting traffic onto your website and eventually building your email list.
Think about the reasons for which your audience may want to meet with you and help them achieve these goals. Apart from networking and answering any questions that may potentially arise, you have a great opportunity to show a friendly face of your company.
On top of that, if you play it right and make use of the suggestions made in section #3, you may only gain a lot of satisfaction but also new subscribers who will be happy to hear from you.

 Customer Service

The main purpose of the Customer Service Department – your first line of contact with potential and existing clients – is to resolve problems and answer questions. But marketers tend to forget that Customer Service Team can also be a great source of information and insights. With this in mind, amongst the objectives you set for your team, you should always prioritize obtaining more information and data about your audience.
Make sure that whenever your team contacts your clients, they ask for a permission to inform them about any new promotional offers via emails. Ask for it when meeting the customers in person, speaking on the phone or even through emails by simply adding your website URL into the footer of their emails.
Although this approach may seem a bit unconventional, you will be shocked how effective it can be if your clients have been first provided with great customer service. If that is the case, they’ll be more than happy to keep in touch with you.

 Snail mail

Traditional post may often be neglected, but it might prove yet another useful source of new subscribers. If you have collected your clients’ address details or have been contacting them via post, it’s time to let them work for you.
Prepare your printed promotional and educational materials so that they generate interest in your brand and lead your audience to the website or a landing page containing a newsletter sign up form. These, in turn, have to be designed for one specific goal, which is to convert the visitors into subscribers with whom you can communicate through email marketing campaigns.

All you have to do at this point is focus on planning out and designing your email communication to reach your marketing objectives.
That’s the end of our 4th part of this series – How to Build an Email List Fast? I hope that by now you have a broader awareness of how to run your email marketing campaigns effectively and how to gain new leads.