So far I have shown you how to build your email list via web forms, social media channels and, other than your own, websites.
Today I’ll share another secret with you, which is how to collect new
leads in the offline world. Take a look at these 6 bulletproof solutions
that will combine your offline and digital marketing efforts into one.
.
The printed materials used by your company can become a great source
of new subscribers and traffic on your website if they are properly
prepared. Amongst the materials you could use for these purposes are
e.g.:
- Leaflets
- Packaging
- Paper bags
- Receipts
- Order confirmation forms
- Paper sign up forms
In order to make use of these, often neglected, means of
communication, all you really need to do is add the address of your
website or a
QR code
leading to it. Once your visitors reach your website, the sign up comes
in place. It has to effectively capture their attention and convince
them to take the desired action.
However, if you want your website visitors to become subscribers, you
need to offer them something in exchange for their effort. An effective
way of converting people into newsletter subscribers requires offering a
valuable benefit that will prove to be worth the time and effort they
had to put into filling in the form.
This benefit could be e.g.:
- Discount on the next purchase
- Exclusive new product release information
- Chance to take part in beta tests of your service
- Opportunity to take part in prelaunch or prerelease events
- Free product sample
- Loyalty program membership
Whenever you promote your newsletter or website in your printed
materials, remember to use the language of benefit which will make it
clear to your audience as to what they’ll receive in exchange for their
actions. Your job is to make your offer compelling and impossible to
refuse. If you can achieve this, your visitors will be happy to spend
the few seconds and leave their
details with you.
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