How to Build an Email List Fast, Pt. 2

Merchandise

You can also build your email list with the use of free merchandise you give away to your clients. Similarly to the printed materials, the process requires adding the website’s URL to your materials. Remember, however, that the address has to be visible for your audience to react accordingly.

If the free gadget turns out to be interesting and gets noticed by your audience, the chances are that they will go to your website to find out more about your offer. There, all you have to do is to impress your visitors and convert them into newsletter subscribers who want to stay in touch with your brand.

There is a number of popular gadgets that one gets to see at different trade shows or conferences. You can choose from:

• mascots,
• pens,
• USB flash drives,
• keychains,
• clothing,
• phone accessories,
• and more!

Choose one that suits your brand best and stands out from the crowd. Make sure that not only does it stay your client’s memory, but also it grows their interest in your products and services.

Trade shows and conferences

Another great way to increase your brand awareness and reach out to both potential and existing clients is to attend industry conferences and trade shows. Since the main reasons for this kind of events are to promote your offer, make a sale and network, building your email list around the people who are potentially interested in your services fits perfectly.
The people you get to meet at such events may show interest in what you have to offer, but they may still not be ready to make a final purchase decision. Nevertheless, that doesn’t mean they do not want to stay in touch and find out about your projects or new offers.
That is why you should remember to scan badges, collect as many business cards as you can carry and get people to leave their contact details. You can do so through all the different ways, such as:

• simple business cards exchange,
• paper sign up forms,
• mobile apps such as the GetResponse Forms on the go,
• sweepstakes or competitions that require leaving the business card to enter.

This method of collecting data is very effective, but there’s a tiny detail you can’t forget about – your potential subscribers need to confirm that they want to be contacted via newsletters.
In other words, receiving someone’s business card does not mean that they agree to join your subscription. To be able to use such details, you need to receive an agreement e.g. through sending an email containing a confirmation link.