How to Build an Email List Fast, Pt. 3

Organizing events

Organizing your own offline events can also be a great method of collecting new email addresses of potential clients who you can contact through email marketing. Regardless if you are running a restaurant, bakery or are planning to sign your books to your fans in a local bookstore. All of these approaches have a great potential of attracting traffic onto your website and eventually building your email list.
Think about the reasons for which your audience may want to meet with you and help them achieve these goals. Apart from networking and answering any questions that may potentially arise, you have a great opportunity to show a friendly face of your company.
On top of that, if you play it right and make use of the suggestions made in section #3, you may only gain a lot of satisfaction but also new subscribers who will be happy to hear from you.

 Customer Service

The main purpose of the Customer Service Department – your first line of contact with potential and existing clients – is to resolve problems and answer questions. But marketers tend to forget that Customer Service Team can also be a great source of information and insights. With this in mind, amongst the objectives you set for your team, you should always prioritize obtaining more information and data about your audience.
Make sure that whenever your team contacts your clients, they ask for a permission to inform them about any new promotional offers via emails. Ask for it when meeting the customers in person, speaking on the phone or even through emails by simply adding your website URL into the footer of their emails.
Although this approach may seem a bit unconventional, you will be shocked how effective it can be if your clients have been first provided with great customer service. If that is the case, they’ll be more than happy to keep in touch with you.

 Snail mail

Traditional post may often be neglected, but it might prove yet another useful source of new subscribers. If you have collected your clients’ address details or have been contacting them via post, it’s time to let them work for you.
Prepare your printed promotional and educational materials so that they generate interest in your brand and lead your audience to the website or a landing page containing a newsletter sign up form. These, in turn, have to be designed for one specific goal, which is to convert the visitors into subscribers with whom you can communicate through email marketing campaigns.

All you have to do at this point is focus on planning out and designing your email communication to reach your marketing objectives.
That’s the end of our 4th part of this series – How to Build an Email List Fast? I hope that by now you have a broader awareness of how to run your email marketing campaigns effectively and how to gain new leads.

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How to Build an Email List Fast, Pt. 2

Merchandise

You can also build your email list with the use of free merchandise you give away to your clients. Similarly to the printed materials, the process requires adding the website’s URL to your materials. Remember, however, that the address has to be visible for your audience to react accordingly.

If the free gadget turns out to be interesting and gets noticed by your audience, the chances are that they will go to your website to find out more about your offer. There, all you have to do is to impress your visitors and convert them into newsletter subscribers who want to stay in touch with your brand.

There is a number of popular gadgets that one gets to see at different trade shows or conferences. You can choose from:

• mascots,
• pens,
• USB flash drives,
• keychains,
• clothing,
• phone accessories,
• and more!

Choose one that suits your brand best and stands out from the crowd. Make sure that not only does it stay your client’s memory, but also it grows their interest in your products and services.

Trade shows and conferences

Another great way to increase your brand awareness and reach out to both potential and existing clients is to attend industry conferences and trade shows. Since the main reasons for this kind of events are to promote your offer, make a sale and network, building your email list around the people who are potentially interested in your services fits perfectly.
The people you get to meet at such events may show interest in what you have to offer, but they may still not be ready to make a final purchase decision. Nevertheless, that doesn’t mean they do not want to stay in touch and find out about your projects or new offers.
That is why you should remember to scan badges, collect as many business cards as you can carry and get people to leave their contact details. You can do so through all the different ways, such as:

• simple business cards exchange,
• paper sign up forms,
• mobile apps such as the GetResponse Forms on the go,
• sweepstakes or competitions that require leaving the business card to enter.

This method of collecting data is very effective, but there’s a tiny detail you can’t forget about – your potential subscribers need to confirm that they want to be contacted via newsletters.
In other words, receiving someone’s business card does not mean that they agree to join your subscription. To be able to use such details, you need to receive an agreement e.g. through sending an email containing a confirmation link.

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How to Build an Email List Fast pt. 1

So far I have shown you how to build your email list via web forms, social media channels and, other than your own, websites. Today I’ll share another secret with you, which is how to collect new leads in the offline world. Take a look at these 6 bulletproof solutions that will combine your offline and digital marketing efforts into one.
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  Printed materials

The printed materials used by your company can become a great source of new subscribers and traffic on your website if they are properly prepared. Amongst the materials you could use for these purposes are e.g.:

• Leaflets
• Packaging
• Paper bags
• Receipts
• Order confirmation forms
• Paper sign up forms

In order to make use of these, often neglected, means of communication, all you really need to do is add the address of your website or a QR code leading to it. Once your visitors reach your website, the sign up comes in place. It has to effectively capture their attention and convince them to take the desired action.
However, if you want your website visitors to become subscribers, you need to offer them something in exchange for their effort. An effective way of converting people into newsletter subscribers requires offering a valuable benefit that will prove to be worth the time and effort they had to put into filling in the form.
This benefit could be e.g.:

• Discount on the next purchase
• Exclusive new product release information
• Chance to take part in beta tests of your service
• Opportunity to take part in prelaunch or prerelease events
• Free product sample
• Loyalty program membership

Whenever you promote your newsletter or website in your printed materials, remember to use the language of benefit which will make it clear to your audience as to what they’ll receive in exchange for their actions. Your job is to make your offer compelling and impossible to refuse. If you can achieve this, your visitors will be happy to spend the few seconds and leave their details with you.

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The iOS App Marketing Strategy Guide

Get Your App Reviewed

If you don’t have tons of money to invest in advertising, then your app success will depend a lot on the coverage you manage to get.
You need people to learn about your app. And a great way for that to happen is a blog post or an article on a well-known website.
It’s not easy though, as bloggers and journalists are highly solicited everyday, and don’t have time to try every single app. That means you need to pitch it right, and to the right persons.

A word on paid reviews

Some blogs will ask you for money in exchange for a blog post or to move you up the review queue.
If you decide to pay, makes sure its worth it and that it will actually bring you (loyal) users. Make sure that your targeted audience reads that blog. Because maybe your money would be better spent elsewhere.

Identify your press and blog contacts

Don’t loose your time and other people’s time: pitch your app to people that have a chance to be interested in it.
As much as possible, contact individuals and avoid mass emails. It takes more time, but increases your chances.
Identify who writes about your kind of apps.
But don’t hesitate to target smaller blogs at the beginning, as well as non-US blogs. Guess what? There are tons of people with iPhones and iPads outside of the US. And it keeps on growing.
Try to find out about newspapers that could cover your app, too. Check out the most famous ones and find the journalists that write about mobile apps (tip: use the search field). When you contact “traditional” journalists, a press release is a good thing to have. Take a look at Muck Rack to know which journalist is talking about what and find some (US) contacts.
Check out who talked and talks (set up Google Alerts) about the type of app you’re launching. Contact them and ask them for feedback.
Find out if there are any specialized magazines in your app niche that could care about your app and that you could contact.

Pitch Perfect

Knowing who to contact is the first step.
Now you have to make these people interested enough to read your email, try your app and write about it (some write before trying).
Bloggers and journalists receive tons of emails, but they can’t review everything. However, they are always looking for cool new apps and stories to talk about (it’s their job).
To do that, you need the right pitch.
Not only do you need the perfect sentence to explain what your app is all about and why their audience should care, you also need to make sure to include some key elements in your email:

• Your app name as it is on the App Store
• Who your audience is, what your app does and why its approach is unique
• Your app price
• A link to your product page (website) and to the App Store product page
• One or two of your best screenshots
• A short promo or demo video
• Contact info and Skype/Twitter IDs

Also, it doesn’t hurt to greet the person by her name, and to show that you do know what they’ve been writing about (or other things they’re doing).
When (if) they do answer you and are interested in trying your app, then send them some promo codes.
Check out our blog post on how to pitch your app and get it reviewed for some more information and an email template. And read the excellent book Pitch Perfect from Erica Sadun and Steven Sande. They are bloggers at TUAW, so you should probably read what they’re saying.

Don’t only sell the app, also sell the story

Some apps have some pretty cool stories behind them.
Take the example of the 1 Second Every Day app and its Kickstarter Campaign. It’s an app with a cool concept, but Cesar did more than just say “I’m building this”. He actually recorded 1 second every day for a year, and that’s the story he’s been selling (and why he got so much coverage).
If you have an interesting story behind your app, don’t hesitate to tell it. Write it down, and use it when you’re contacting bloggers and journalists.
More than just your app concept, an interesting blog post about your app story and your experience can give you some good visibility in the tech community when you submit it to Hacker News.
A website like HARO (Help A Reporter Out) sends directly to your inbox topics on which journalists and bloggers want to write. Check out if your story and experience are a good fit, and reach out to them!

Don’t turn down opportunities

If your app has some kind of success and people like it, there are chances you’ll be contacted by others.
As much as you can, send them the promo codes they are requesting, and accept to answer their questions and do interviews. You never know who will read or listen to it.

Marketing Your App With Video

Video is one of the most powerful ways to get your message across about your app. You might think we’re biased, but we’re definitely not the only ones saying it.
Done right, a demo video for your app can bring you several marketing benefits.
It can help you boost your app visibility, increase user engagement and retention, and get more (qualified) downloads. And that’s without mentioning branding and SEO benefits.
People are highly solicited nowadays, and they don’t have time to download each app they hear or read about. This is true for smartphone users and bloggers/journalists alike.
A demo video allows you to show in a very short time what your app is all about. It sounds cliché but it’s true: if a picture is worth a thousand words, imagine what a video can achieve. Here are a few tips to produce an efficient demo video:

• Consider your audience. Keep your app target audience in mind at all times when creating your script and video.
• Write a script. This will save you tons of time and will allow you to make sure the message you convey is the right one. Just like for your website, don’t hesitate to get feedback on your script (before getting started on your video). If you can, try to bring him some emotion and story telling.
• Make it short (between 20 seconds and 1 minute). You might be tempted to show every feature of your app, but the truth is people won’t take the time to watch your 3mn video.
• Focus on the benefits and and added value of your app. Focus on what makes your app unique and worth downloading. Avoid boring and keep things dynamic.
• Make it efficient. Your goal is to show what your app is all about, but you also want people to remember it and be able to download it. Make sure you display your app name, icon and a call to action inviting viewers to download the app on the mobile app stores. Displaying your website address helps, too.
• Keep it simple. If you’re not a video expert, it’s safer to keep it simple so don’t use crazy cheap-looking effects or complicated scenario. A simple structure like intro -> core feature(s) -> outro is most likely enough.

You made (or hired someone to make) a cool and efficient video, now use it everywhere you can to promote your app.
Some mobile app stores (Google Play, Amazon) have been allowing you to add a video to your app page for a while. And now it’s coming to the App Store as well with iOS 8!
You can (and should) also use your video on your app website, in your public relations efforts, when marketing on social media or even at events and tradeshows.
After actually trying your app, people watching your app video is the next best thing that can happen. Make the most out of it.

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LinkedIn: How to Promote Your Business Internationally

Recently, we’ve discussed 5 effective ways of promoting your business through LinkedIn. Today, we’ll dig a bit deeper and learn about other methods that will help you increase your brand awareness on an international level. If you want to know how to create targeted ads and advertise your products in different languages via LinkedIn, then this article is for you.

Why LinkedIn?

LinkedIn is a social media platform that puts professionals and businesses together. It allows for an easy and open discussion, sharing of knowledge, exchanging of ideas, and promoting own products and services. Unlike other social media networks, LinkedIn has a more formal tone to it, which results in the type of users that it attracts. The majority of LinkedIn users are over 25 years old and have graduated from college.
Moreover, LinkedIn is one of the most frequently visited websites on the Internet. This means that any information you may put about your business on your LinkedIn profile, has a high chance of reaching a high rank in search engine results. Through this, you get a chance to showcase your products and services, and generate valuable traffic on your own website.

1. Sponsored ads and updates

Thanks to sponsored ads and updates you can easily reach out to wider audiences with your own products and services. This feature allows you to get in touch with people who have not yet had the chance to get to know your brand, and will in turn raise your brand awareness. On top of that, it’s great for maintaining relationships with your current clients, business partners, and people who may generally be interested in what you have to say. Also, through these tools, you can attract new leads regardless of which language they use or what location they are in.
To create a sponsored ad or update you have to log in to your LinkedIn account and go to the following page:
https://www.linkedin.com/ads/
After clicking ‘Get Started’, you’ll get to choose whether you wish to create an entirely new ad (consisting of text, images, or video) or if you want to promote one of your previously posted updates.
Once you get to choose which method of promotion you prefer to use, you’re also able to adjust the following settings:

• Ad format
• Text
• Video or image
• Ad orientation and design
• URL of your landing page
• Language

For each of your sponsored ads you can run an A/B Test and create up to 15 different versions of your ads. Through this you can compare the different formats and content and see what works best for your target audience. With this information, you’ll be get the chance to optimize your future campaigns to achieve even better results.
Once you’ve personalized your ad or update, you can choose to whom it will be presented. Your message will be targeted specifically to the people you choose, based on the following data:

• Country
• Industry
• Company
• School
• Job position
• Skills
• Group
• Gender
• Age

In other words, you have full control over what type of message you will present and exactly who will it be presented to.

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2. Your company profile

Through creating your company profile on LinkedIn you can present your brand, post job offers, or even introduce the team of people who stands behind your business. What you have to do is to simply fill in the necessary fields with text, images, and hyperlinks.
What’s more, every LinkedIn user can select a default language for their profile and add secondary languages that will be presented to people who have it as their first language. Should a visitor of your page use a completely different language to the ones you offer they will be simply presented with the default one.
Thanks to this feature, you can adjust the name and the description of your business based on who and where gets to see it.
In order to create different language versions of your company page, log in to your account, go to page settings, and select to optimize the page for different languages.

Application

Let’s assume that you are a producer of different kinds of rubber seals and wish to promote your products to companies that manufacture cars and agricultural machinery in Europe.
From your research you’ve found that the target audience you’re after is in Germany, France, and Italy.
What should you do?
Step 1
You know all about how important it is to adapt your offer to your customers and and that you should treat clients individually. In order to do so, you should start off by making sure that both your website, promotional materials, and sales team are ready to take good care of international clients whose first language isn’t English.
Once that is secured, you can go on to the next step, which is to start your promotional campaign using one of the many available channels, e.g. LinkedIn.
Step 2
When starting with LinkedIn you should begin by creating a company page for your brand and preparing different language versions for the countries that you wish to do business in. This way
you’ll make sure that individual customers’ needs are taken into consideration and a language barrier is no obstacle for them or you.
Having filled in the necessary fields in English, German, French, and Italian you can proceed to the most important element of this process i.e. creating ads.
Step 3
By going to this page you can create a sponsored ad or an update. Simply select the appropriate method and fill out the text, images, possibly video ,and select the language your current ad will be running in. This will have an impact on how many people from your chosen audience will get to see your ad.
Step 4
Here you can choose the right target audience for your ad. You can select people e.g. from a particular company, industry or a specific job position. In our example we’ve selected people from Germany who work in agriculture, engineering, and automotive manufacturing, and have specific roles in their companies. Based on the selected conditions, the total number of people who we can presented the ad to is 22,493.
Step 5
The last step that you’ll need to take is to set your budget, advertising model, and how long your campaign will be running for.
The available payment models are:

• CPM – for every 1000 views of your ad
• PPC – for every click on your ad

You can also add an additional feature offered by LinkedIn, which is to place a lead bar on top of your website through which your visitors will be able to send you a request for contact.
Step 6
Once you have gone through all these steps all you’ll have to do is to fill in the billing information and observe how your ad is performing.
You’ll have to repeat Steps 3-6 for every different language that you wish to use in your campaign. Simply change the ad language, use the right copy, URLs, images, and select the right target audience.
LinkedIn sponsored ads and updates will allow you to increase your brand awareness and reach out to audiences regardless of their location or the language that they use. Of course, there are other tactics and methods that you can use aside from adjusting your profile and running sponsored ads. Some of them have already been covered in our previous post. As for others, we will be discussing them shortly on our blog so stay tuned and don’t miss any updates!

You can collect more Targeting LinkedIn Email list from Here.

 

 

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iOS Apps reviews with USA iTunes Account

Positive iOS apps reviews is very important for get best rating all new and old iOS apps. But maximum iOS developer have not get well and positive apps reviews.

 Because they are don't know how collect positive and honest reviews for iOS apps. If they collect install with honest apps reviews then their developed apps get well rating. I have 3 iPhone with 3 iTunes account and if any developer hire me then i will provide 3 iOS apps positive reviews with 5 star rating.

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